Almost
everyone I know in business is sick of this downturn. The task is to restore
confidence, despite various challenges. We need a sense of optimism to revive
growth, and to reverse the recent decline in living standards. This can be done
with sufficient willpower.
I
have, therefore, assembled a brief list of suggestions that might boost morale
among those entrepreneurs who are finding it tough
● Study
history: it helps to put present difficulties into context. Life for
almost everyone on earth is better than it ever has been. Societies have always
suffered from periodic upheavals, yet in the long run the trend is one of
relentless material improvement, mainly thanks to technological advances.
Depressions always end, and our collective ingenuity has solved all the
challenges of the ages. Our current, temporary adversities will be no different..
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